A modernised colour scheme of penguins existing book colours was devised to ensure the branding felt fresh and playful, quotes that feature re-locational language from famous books were used on the posters to enhance the ideology of journeying to a new location to read.
A modernised colour scheme of penguins existing book colours was devised to ensure the branding felt fresh and playful, quotes that feature re-locational language from famous books were used on the posters to enhance the ideology of journeying to a new location to read. Using copy this way also ensured the branding was about new locations and not escapism.
When advertising the application on Instagram a parallax scroll is used to move the penguin across the screen to indicate journeying.
Merchandise for the Penguin Places brand offers the iconic Penguin performing activities that relate to the book genre represented through the colour scheme and illustrations.
Drama phone case.
The app notifies you when you have become inactive using pop-ups that sound like story openers hoping to excite you into finding a new reading location.
The application interface has a simple design that features playful assets related to penguins such as the penguin pin heads on the maps and arrows which look like penguin foot prints.
Adverts on Facebook focus on the varied book genres locations that the application offers for you to explore. Various colour coded maps are presented alongside suggestive captions on the types of books you could be reading.
