The pattern used across the branding was hand painted and rendered in attempt to capture the characters quirky traits. Alongside the pattern Cubano, a bold but rounded typeface was chosen to present copy as it appears playful but provides impact.
The pattern used across the branding was hand painted and rendered in attempt to capture the characters quirky traits. Alongside the pattern Cubano, a bold but rounded typeface was chosen to present copy as it appears playful but provides impact.
Poster two.
Poster three.
The business card features the ‘Yo homes’ quote known from the series theme tune, it aims to encourage people to pick up the card and read about the service.
Within bars coasters with famous quotes from the character would be placed as advertisement.
Taxi decals designed for advertisement purposes. The designs would vary in pattern and colour arrangement.
Some taxis would be placed as POS in shopping complexes and malls.
Taxi decals would be used for advertising the service, the cabs would be in a variety of neon colours and could also be part of a POS stall within a mall or shopping complex as further advertisement.
If a service user of Freshcabs is late for their payment a letter is sent to their home address. This letter features neon colours from the brand colour scheme and more copy from the TV programme.
Envelope for the letter.
Social media posts from the service would include bold text as the image relating to the caption.
Instagram stickers and filters are available featuring the FreshCabs brand assets and colours.
Merchandise is available to buy from the cab service and on the website.
The Freshcabs.org website includes a shop. gallery, FAQ and contact for their users, it is a simple layout that is easy to use.