The posters use seaside terminology linking the brand to the event location, alongside this three gradients are used to represent the transition of moving in and out of trends.
The posters use seaside terminology linking the brand to the event location, alongside this three gradients are used to represent the transition of moving in and out of trends.
The Instagram profile of the event will share images and words in a pattern to create a subtle visual wave across the grid view.
The Instagram profile of the event will share images and words in a pattern to create a subtle visual wave across the grid view.
Social media posts feature a hero seaside word to capture the attention of the audience. A parallax scroll is used to invite movement linking back to the core idea of trends moving in and out like the tide.
Social media posts feature a hero seaside word to capture the attention of the audience. A parallax scroll is used to invite movement linking back to the core idea of trends moving in and out like the tide.
Signs appear similar to vintage street signs and are designed with the same colours used on the wristbands. The secondary typeface is donimant here as no sea terminology is used.
Signs appear similar to vintage street signs and are designed with the same colours used on the wristbands. The secondary typeface is donimant here as no sea terminology is used.
A consistent type choice and combination of copy is used across wayfinging at the event.
A consistent type choice and combination of copy is used across wayfinging at the event.
Copy is used with a double meaning on the toilet signs putting a fun twist on essential information.
Copy is used with a double meaning on the toilet signs putting a fun twist on essential information.

The location of this advertising allows for good photo opportunities helping to spread the event details across social media.

The brochure uses the gradient colour scheme to represent transitions throughout the day, the wave mechanism is also used to present a series of images effectively.
The brochure uses the gradient colour scheme to represent transitions throughout the day, the wave mechanism is also used to present a series of images effectively.
Inside of leaflet
Inside of leaflet
Inside of leaflet cover
Inside of leaflet cover
Wristbands for the event use the three core colours from the gradients and are also a wave shape .
Wristbands for the event use the three core colours from the gradients and are also a wave shape .
Gradient options are also available for the wristband design.
Gradient options are also available for the wristband design.
A series of merchandise is available at the event combining the existing visual assets to ensure the products are consistent with the festivals branding.
A series of merchandise is available at the event combining the existing visual assets to ensure the products are consistent with the festivals branding.
Bags
Bags
Badges
Badges
Back to Top