Posters for the campaign align the ACT acronym within other words to reinforce the importance of taking action.

Single words on a parallax scroll are also presented on the ACT Instagram page with captions to suggest ways to make a change. 

Source Sans Pro was the typeface choice for this project as it is bold and easily read. Black, white and yellow were chosen for a similar reason due to their high contrast.
Source Sans Pro was the typeface choice for this project as it is bold and easily read. Black, white and yellow were chosen for a similar reason due to their high contrast.
To show the scale of the badge it has been presented on a jacket pocket. The badge design is a simplification of the ACT logo.
To show the scale of the badge it has been presented on a jacket pocket. The badge design is a simplification of the ACT logo.

Companies that register to make a pact can receive a window sticker for their shop to notify the public that they have taken action. 

The Instagram explore page for the ACT hashtag would be a combination of photos from people who have made a pact and taken photos of their campaign package.
The Instagram explore page for the ACT hashtag would be a combination of photos from people who have made a pact and taken photos of their campaign package.
The campaign pack received upon making a pact contains a personalised poster that rolls into a cone. This is a fun and interactive way to raise awareness for the campaign.
The campaign pack received upon making a pact contains a personalised poster that rolls into a cone. This is a fun and interactive way to raise awareness for the campaign.

As well as the posters highlighting ‘ACT’ they also explain the acronym through a series of words. This advert explains the ‘T’ in ACT as technology.

Other social media posts from ACT will feature re-posts from people who are engaging in the campaign. 

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